The primary advantage of segmenting customers by lifetime value is:
A) the opportunity to develop a different marketing program for each segment
B) knowing how much each segment is worth
C) its ability to increase sales and profits
D) the opportunity to develop personalized communications with each customer

Question

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The Answer of The primary advantage of segmenting customers by lifetime value is:
A) the opportunity to develop a different marketing program for each segment
B) knowing how much each segment is worth
C) its ability to increase sales and profits
D) the opportunity to develop personalized communications with each customer

The Primary Advantage of Segmenting Customers by Lifetime Value Is