More money is spent on off-invoice allowances than any other form of trade promotion.

Name: More money is spent on off-invoice allowances than any other form of trade promotion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Off-invoice allowances involve giving discounts or rebates directly to the retailer at the time of purchase, and are often used to encourage retailers to promote or feature a manufacturer's product. These types of promotions typically account for the largest share of trade promotion spending.

More Money Is Spent on Off-Invoice Allowances Than Any Other