For brand-loyal consumers, consumer promotions can be crafted to both boost sales and reinforce the firm's image.

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Consumer promotions can be tailored towards brand-loyal consumers to both increase sales and enhance the firm's image in their minds. By providing incentives, discounts or other promotional offers, the firm can encourage these customers to make repeat purchases and thereby solidify their bond with the brand. Additionally, the positive experiences and associations created by these promotions can help to further burnish the firm's image in the minds of consumers.

For Brand-Loyal Consumers, Consumer Promotions Can Be Crafted to Both