Manufacturers consider slotting fees to be almost like extortion, because the company has no choice but to pay the fees in order to place products on retail shelves.
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Q56: The most controversial form of trade allowance
Q57: One reason retailers use slotting fees is
Q58: For brand-loyal consumers, consumer promotions can be
Q61: A premium or bonus pack offers retailers
Q62: One of the disadvantages of trade allowances
Q63: Rewards given as part of a trade
Q64: From a retailer's perspective, a trade show
Q116: Price-sensitive consumers regularly respond to consumer promotions,
Q170: Slotting fees are funds charged by retailers
Q193: Spiff money refers to cash, not prizes,
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