To be effective,rebates and refunds must have the impact on buyers' behaviors by:

Question

Quizplus · Accepted Answer

Rebates and refunds are used as promotional strategies to influence buyers' behaviors. The primary objective of using rebates and refunds is to encourage buyers to make a purchase or switch to a different brand. Therefore, to be effective, the rebate or refund must lead to either an immediate purchase or a change in brand, which aligns with option C. While options A, B and D can also be beneficial marketing strategies, they are not directly related to the effectiveness of rebates or refunds.

To Be Effective,rebates and Refunds Must Have the Impact on Buyers