Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?

Question

Quizplus · Accepted Answer

This is an example of diminished effectiveness, as Andy's decision to purchase a computer is dependent on the manufacturer offering a rebate. The effectiveness of refund and rebate programs is reduced if customers only make purchases when they are offered a rebate, as opposed to making purchases without the incentive.

Andy Will Not Purchase a Computer Unless the Manufacturer Offers