When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:

Question

Quizplus · Accepted Answer

Puffery is a commonly used marketing technique where exaggerated or subjective claims are made about a product. It is not considered false advertising and is legal. McDonald's claim of offering the best-tasting hamburgers falls under the category of puffery.

When McDonald's Makes an Advertising Claim That the Company Offers