In terms of message evaluation techniques,concept testing occurs prior to the development of the ad.

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Concept testing is a pre-testing technique that is used to evaluate the potential of an advertising concept, message or idea before it is developed into an ad. It helps to determine if the message resonates with the target audience, evokes the desired emotions or actions, and communicates the product or service benefits effectively. Therefore, concept testing occurs prior to the development of the ad.

In Terms of Message Evaluation Techniques,concept Testing Occurs Prior to the Development