Focus groups are so reliable that it ordinarily only takes one good session to gain a solid understanding of how a communication will be viewed.

Question

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While focus groups can provide valuable insights, they should not be solely relied upon for making major decisions. It is recommended to conduct multiple sessions with different groups to ensure a more comprehensive understanding of the target audience. Additionally, opinions and preferences can vary among individuals within the same group, so it's important to consider a range of perspectives.

Focus Groups Are So Reliable That It Ordinarily Only Takes