Attitude and opinion tests can be used with both recall and recognition tests.
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Q51: Attitude and opinion studies may be used
Q52: Often researchers begin with aided recall tests,and
Q53: When a subject provides incorrect information about
Q54: Recall tests are best suited to testing
Q55: Large size ads are more likely to
Q57: Older people tend to recall ads more
Q58: An advertisement that mentions a brand name
Q59: Institutional ads tend to have higher recall
Q60: Recognition tests help when the advertiser is
Q61: According to position advertising copytesting (PACT),multiple measures
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