Attitude and opinion studies may be used to evaluate sales promotion devices,such as direct mail pieces.
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Q46: If a person uses a brand regularly,he
Q47: Most of the time,emotions are associated with
Q48: One difference between recognition scores and recalls
Q49: Recognition tests results are influenced by a
Q50: A person with a positive attitude toward
Q52: Often researchers begin with aided recall tests,and
Q53: When a subject provides incorrect information about
Q54: Recall tests are best suited to testing
Q55: Large size ads are more likely to
Q56: Attitude and opinion tests can be used
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