A person with a positive attitude toward advertising is more likely to recall ads.
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Q45: Both recognition and recall help establish a
Q46: If a person uses a brand regularly,he
Q47: Most of the time,emotions are associated with
Q48: One difference between recognition scores and recalls
Q49: Recognition tests results are influenced by a
Q51: Attitude and opinion studies may be used
Q52: Often researchers begin with aided recall tests,and
Q53: When a subject provides incorrect information about
Q54: Recall tests are best suited to testing
Q55: Large size ads are more likely to
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