If a person uses a brand regularly,he or she is more likely to remember an ad in either an aided recall or unaided recall test than if he or she does not use the particular brand.

Name: If a person uses a brand regularly,he or she is more likely to remember an ad in either an aided recall or unaided recall test than if he or she does not use the particular brand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is because frequent usage of a brand creates stronger cognitive associations with that brand and increases the likelihood of recall.

If a Person Uses a Brand Regularly,he or She Is