In terms of message evaluations,recognition tests are mostly likely to be used:
A) prior to any ad development
B) in the final stages of ad development or with the finished ad
C) after the ad has been launched
D) anytime during or after ad development

Question

Quizplus · Accepted Answer

Recognition tests are typically conducted after an advertisement has been launched to assess how well the audience remembers the ad.

In Terms of Message Evaluations,recognition Tests Are Mostly Likely to Be