In terms of evaluation categories,which techniques utilize actual numbers and measures the actual results of the marketing program?
A) message evaluation
B) respondent behavior evaluation
C) pre-test
D) recognition evaluation

Question

Quizplus · Accepted Answer

Respondent behavior evaluation techniques use actual numbers and measure the actual results of the marketing program by analyzing consumer behavior, such as sales figures, website traffic, and customer engagement. The other techniques listed (message evaluation, pre-test, and recognition evaluation) focus more on assessing the effectiveness of the marketing message or brand awareness rather than measuring actual results.

In Terms of Evaluation Categories,which Techniques Utilize Actual Numbers and Measures