Cajun Pizza's marketing team has a new idea for an advertising campaign.Before developing the ad,they would like to see how consumers react.The appropriate evaluation technique would be a(n):
A) concept test
B) copytest
C) recognition test
D) attitude or opinion test

Question

Quizplus · Accepted Answer

A concept test is the best option as it is specifically designed to test consumers' reactions to a new idea or concept before it is developed into an actual ad. This allows the marketing team to make adjustments based on consumer feedback before investing in the full development of the ad. Copytests are used to evaluate the effectiveness of an already developed ad, recognition tests measure consumers' ability to recognize a brand or ad element, and attitude/opinion tests assess overall attitudes and opinions towards a product or brand.

Cajun Pizza's Marketing Team Has a New Idea for an Advertising