In terms of message evaluations,concept tests are mostly likely to be used:
A) prior to any ad development
B) in the final stages of ad development or with the finished ad
C) after the ad has been launched
D) anytime during or after ad development

Question

Quizplus · Accepted Answer

Concept tests are typically used prior to any ad development to test and evaluate potential messaging and communication strategies. They are meant to gather feedback and insights on the proposed communication approach before investing resources in the development of the ad itself.

In Terms of Message Evaluations,concept Tests Are Mostly Likely to Be