In copytesting,researchers will sometimes stop people as they are shopping to solicit their opinion about ads.This approach is called:
A) a portfolio test
B) a theater test
C) a reaction test
D) the mall intercept technique

Question

Quizplus · Accepted Answer

The given scenario clearly describes a mall intercept technique where researchers intercept people in a mall to gather their opinion about ads. Option A (portfolio test) and B (theater test) are not relevant in this context. Option C (reaction test) is a broad term and doesn't specifically describe the given scenario. Hence, D is the best choice.

In Copytesting,researchers Will Sometimes Stop People as They Are Shopping