Most researchers believe unaided recall tests are superior to other evaluation tests because they:
A) demonstrate that an advertisement has become lodged in a person's memory
B) indicate what percentage of respondents have a favorable attitude towards the brand
C) indicate future purchase intentions
D) note when a person is favorably disposed towards the brand

Question

Quizplus · Accepted Answer

Unaided recall tests measure the ability of a person to remember an advertisement without prompting or assistance, indicating that the ad has successfully made an impression on their memory. This type of test provides a more accurate measure of the effectiveness of an advertisement compared to other evaluation tests.

Most Researchers Believe Unaided Recall Tests Are Superior to Other