In terms of copytesting, all of the following criticisms have recently been voiced, except:
A) copytests stifle creativity that is needed to produce ads that stand out
B) copytests favor emotional approaches in advertising
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising

Question

Quizplus · Accepted Answer

While criticisms have been made about copytests, favoring emotional approaches in advertising is not one of them. The other options have all been cited as criticisms of copytesting.

In Terms of Copytesting, All of the Following Criticisms Have