Cognitive neuroscience cannot measure:
A)physiological reactions to an advertisement.
B)behavioral intentions.
C)intensity of emotions.
D)positive and negative emotions.

Question

Quizplus · Accepted Answer

Cognitive neuroscience typically focuses on measuring brain activity and is less reliable at measuring behavioral intentions, which are more subjective and dependent on multiple factors that may not directly correspond to neural activity.

Answer: A, C, and D 
 Cognitive neuroscience can measure physiological reactions to stimuli, emotional intensity, and the presence of positive and negative emotions through neuroimaging techniques such as fMRI and EEG. These measures provide valuable insight into the cognitive processes that accompany these experiences.

Cognitive Neuroscience Cannot Measure