With regard to copytesting, each of the following criticisms has recently been voiced except:
A)copytests stifle creativity that is needed to produce ads that stand out.
B)copytests favor emotional approaches in advertising.
C)copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
D)members of focus groups know little about creativity and are not legitimate judges of creative advertising.

Question

Quizplus · Accepted Answer

Emotional approaches are not always favored in copytesting, as copytests also evaluate rational appeals and other communication strategies. The other options have been commonly cited criticisms of copytesting.

With Regard to Copytesting, Each of the Following Criticisms Has