Which method may use a computer joystick to test emotional reactions to an ad?
A) A warmth monitor
B) Cognitive neuroscience
C) Copytesting
D) Ad tracking research
Correct Answer:
Verified
Q38: When using advertising tracking research, after a
Q39: In an advertising tracking research exercise, respondents
Q40: Which type of evaluation method can provide
Q41: Advertising tracking research provides a general measure
Q42: With regard to copytesting, the current thought
Q44: Cognitive neuroscience cannot measure:
A)physiological reactions to an
Q45: Advertising tracking by companies such as Nielsen
Q46: Cognitive neuroscience has the capability of indicating
Q47: Copytesting by companies such as Nielsen IAG
Q48: With regard to copytesting, each of the
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