When using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:
A) can identify which brand was in the ad from a list of brands shown to them.
B) can identify the brand being advertised.
C) recognize the company or brand.
D) like the ad.
Correct Answer:
Verified
Q33: With advertising tracking research, tests can be
Q34: Asking respondents if they recognize a brand
Q35: Although ads can be tested prior to
Q36: Of the following methods of evaluating advertising
Q37: Quantitative copytesting questions do not measure:
A)ability of
Q39: In an advertising tracking research exercise, respondents
Q40: Which type of evaluation method can provide
Q41: Advertising tracking research provides a general measure
Q42: With regard to copytesting, the current thought
Q43: Which method may use a computer joystick
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