Asking respondents if they recognize a brand in an advertisement measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Correct Answer:
Verified
Q29: After being shown a segment or stills
Q30: An in-market advertising research method that monitors
Q31: If a client wants to know why
Q32: Advertising tracking research does not provide information
Q33: With advertising tracking research, tests can be
Q35: Although ads can be tested prior to
Q36: Of the following methods of evaluating advertising
Q37: Quantitative copytesting questions do not measure:
A)ability of
Q38: When using advertising tracking research, after a
Q39: In an advertising tracking research exercise, respondents
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