If a client wants to know why a particular ad or ad campaign is not performing well, the best source of information would be:
A) quantitative questions on a copytest.
B) emotional reaction tests.
C) verbatim comments from a copytest.
D) ad tracking research.
Correct Answer:
Verified
Q26: After being shown a segment or stills
Q27: When copytesting print ads, researchers often use
Q28: When using message evaluation techniques, copytesting is
Q29: After being shown a segment or stills
Q30: An in-market advertising research method that monitors
Q32: Advertising tracking research does not provide information
Q33: With advertising tracking research, tests can be
Q34: Asking respondents if they recognize a brand
Q35: Although ads can be tested prior to
Q36: Of the following methods of evaluating advertising
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