When using message evaluation techniques, copytesting is most likely to be used:
A)in conjunction with ad tracking research.
B)in the final stages of ad development or with the finished ad.
C)with theater and portfolio tests.
D)with online metrics.

Question

Quizplus · Accepted Answer

Copytesting is typically used in the final stages of ad development or with the finished ad to assess its effectiveness and potential impact on the target audience. Ad tracking research, theater and portfolio tests, and online metrics may also be used in message evaluation, but they are not necessarily tied specifically to copytesting.

When Using Message Evaluation Techniques, Copytesting Is Most Likely to Be