After being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Correct Answer:
Verified
Q21: Advertising tracking research does not measure:
A)ad memorability.
B)unaided
Q22: When copytesting television ads, researchers often use:
A)a
Q23: In ad tracking research, if respondents are
Q24: Advertising tracking research examines:
A)web chatter about ads
Q25: Advertising tracking research does not measure:
A)ad likeability.
B)unaided
Q27: When copytesting print ads, researchers often use
Q28: When using message evaluation techniques, copytesting is
Q29: After being shown a segment or stills
Q30: An in-market advertising research method that monitors
Q31: If a client wants to know why
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