Of the following methods of evaluating advertising and ad campaigns, the one that holds the most promise for the future is:
A)advertising tracking research.
B)copytesting.
C)online cookie analysis.
D)cognitive neuroscience.

Question

Quizplus · Accepted Answer

Cognitive neuroscience is considered the most promising method for evaluating advertising and ad campaigns. This method uses brain-imaging technologies such as fMRI to examine consumers' cognitive and emotional reactions to advertising. This provides a more accurate and objective understanding of how advertising influences consumer behavior.

Of the Following Methods of Evaluating Advertising and Ad Campaigns