Which type of evaluation method can provide clients and advertising agencies with an idea that "wear-out" effects are starting to occur?
A)Ad tracking research
B)Copytesting
C)Cognitive neuroscience
D)Emotional reaction tests

Question

Quizplus · Accepted Answer

Ad tracking research is a longitudinal study that measures the effectiveness of advertising over time. It will help clients and advertising agencies to track the performance of their campaigns, including when "wear-out" effects start to occur.

Which Type of Evaluation Method Can Provide Clients and Advertising