Cognitive neuroscience has the capability of indicating each of the following except:
A)physiological reactions to an advertisement.
B)behavioral intentions.
C)where brain activity occurs and, to a certain degree, the level of activity.
D)where a person focuses on an advertisement.

Question

Quizplus · Accepted Answer

Cognitive neuroscience can indeed measure physiological reactions, pinpoint where brain activity occurs, and determine focus areas on an advertisement. However, it does not directly measure behavioral intentions, as these are complex constructs that involve more than just immediate cognitive and physiological responses. Behavioral intentions are influenced by a wide range of factors including attitudes, subjective norms, and perceived behavioral control, which are not solely determined by the neural mechanisms studied in cognitive neuroscience.

Cognitive Neuroscience Has the Capability of Indicating Each of the Following