Advertising tracking research can measure both unaided and aided brand awareness as well as brand recognition.

Name: Advertising tracking research can measure both unaided and aided brand awareness as well as brand recognition.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Advertising tracking research typically involves surveys that can ask respondents about their unaided awareness of a brand (without any prompting) as well as their aided awareness and recognition (with some prompts and cues). Therefore, the statement is true.

Advertising Tracking Research Can Measure Both Unaided and Aided Brand