Warmth monitors are an example of:
A) an emotional reaction test.
B) copytesting.
C) ad tracking research.
D) cognitive neuroscience.
Correct Answer:
Verified
Q50: Advertising tracking research can measure both unaided
Q51: Which of the following measures physiological reactions
Q52: In measuring emotions, researchers could use questions
Q53: Evaluation or testing of advertising communications can
Q54: Biometric measures evaluate:
A)data about a person's heartbeat,
Q56: Advertising tracking research examines ads that have
Q57: Brain-image measurement is part of:
A)ad tracking research.
B)emotional
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q59: Of the following methods of evaluating advertising,
Q60: While advertising and marketing can be evaluated
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