Of the following methods of evaluating advertising, the one that is the most difficult to fake by respondents would be:
A)advertising tracking research.
B)copytesting.
C)cognitive neuroscience.
D)emotional reaction tests.

Question

Quizplus · Accepted Answer

Cognitive neuroscience involves measuring brain activity and responses to advertising, which would be difficult for respondents to fake as it bypasses conscious thought and relies on physiological responses. The other methods (advertising tracking research, copytesting, emotional reaction tests) rely on self-reported responses from respondents which can be influenced by factors beyond just the advertising being evaluated.

Of the Following Methods of Evaluating Advertising, the One That