The use of the internet for copytesting is quickly replacing both the portfolio and theater tests.

Question

Quizplus · Accepted Answer

Copytesting is the practice of testing advertising and marketing materials with a sample audience to ensure they are effective. Traditionally, copytesting was done through portfolio tests (showing test audiences a collection of different ads) or theater tests (showing ads on a big screen in a movie theater-like setting). However, with the rise of the internet, online copytesting has become more popular and can provide faster and more comprehensive results.

The Use of the Internet for Copytesting Is Quickly Replacing