Advertising tracking services offer the advantage of providing diagnostics that allow an advertising agency to understand why an ad did not perform well.
Correct Answer:
Verified
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q59: Of the following methods of evaluating advertising,
Q60: While advertising and marketing can be evaluated
Q61: A copytest is used when the marketing
Q62: In addition to tracking television advertising, ad
Q64: The use of the internet for copytesting
Q65: A theater test is a display of
Q66: Due to demands for increased accountability, advertising
Q67: Although it is cheaper to copytest online
Q68: Copytesting can measure how well an advertisement
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