While advertising and marketing can be evaluated prior to production, most advertising agencies do little pretesting primarily due to unreliable results.
Correct Answer:
Verified
Q55: Warmth monitors are an example of:
A)an emotional
Q56: Advertising tracking research examines ads that have
Q57: Brain-image measurement is part of:
A)ad tracking research.
B)emotional
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q59: Of the following methods of evaluating advertising,
Q61: A copytest is used when the marketing
Q62: In addition to tracking television advertising, ad
Q63: Advertising tracking services offer the advantage of
Q64: The use of the internet for copytesting
Q65: A theater test is a display of
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