Cognitive neuroscience measures:
A) impulse buying.
B) brain electricity.
C) dilation of a person's pupil.
D) perspiration.
Correct Answer:
Verified
Q53: Evaluation or testing of advertising communications can
Q54: Biometric measures evaluate:
A)data about a person's heartbeat,
Q55: Warmth monitors are an example of:
A)an emotional
Q56: Advertising tracking research examines ads that have
Q57: Brain-image measurement is part of:
A)ad tracking research.
B)emotional
Q59: Of the following methods of evaluating advertising,
Q60: While advertising and marketing can be evaluated
Q61: A copytest is used when the marketing
Q62: In addition to tracking television advertising, ad
Q63: Advertising tracking services offer the advantage of
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