In addition to copytesting, many advertising research firms such as Millward Brown also provide advertising agencies with emotional reaction charts that show how viewers feel about an advertisement as they are watching it.
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Q64: The use of the internet for copytesting
Q65: A theater test is a display of
Q66: Due to demands for increased accountability, advertising
Q67: Although it is cheaper to copytest online
Q68: Copytesting can measure how well an advertisement
Q70: While some marketing professionals do not favor
Q71: A theater test can be used to
Q72: In ad tracking research, advertising agencies often
Q73: A portfolio test is often used for
Q74: Biometric research measures physiological or physical responses
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