Which component of marketing communication listed below can not be studied using concept tests?
A) a television ad that has run for 1 week
B) the meaning of a message that has been created by an advertising agency
C) the translation of an international ad
D) the value associated with a prize

Question

Quizplus · Accepted Answer

A television ad that has run for 1 week cannot be studied using concept tests as it has already been broadcasted and cannot be revised or changed based on the feedback received from the concept tests. Concept tests are conducted to evaluate and refine creative ideas, messages, and concepts before they are produced and launched.

Which Component of Marketing Communication Listed Below Can Not Be