A storyboard is used to outline the structure of:
A) a radio ad
B) a television ad
C) an Internet ad
D) print ads
Correct Answer:
Verified
Q21: Advertising tracking research does not measure:
A)ad memorability.
B)unaided
Q24: Advertising tracking research examines:
A)web chatter about ads
Q32: Advertising tracking research does not provide information
Q37: Quantitative copytesting questions do not measure:
A)ability of
Q84: With advertising tracking research, after being shown
Q86: When copytesting print ads, researchers often use
Q90: With advertising tracking research, tests can be
Q91: Of the following methods of evaluating advertising
Q92: With advertising tracking research, after being shown
Q94: With advertising tracking research, respondents are shown:
A)
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