With advertising tracking research, respondents are shown:
A) the entire ad, but without the brand name being visible
B) a brief portion of the ad that includes one mention of the brand name
C) a brief portion of the ad or stills of the ad with the brand name removed or hidden
D) a series of ads so they will not know which ad is being studied

Question

Quizplus · Accepted Answer

By showing a brief portion of the ad or stills of the ad with the brand name removed or hidden, researchers can accurately measure the impact of the ad without respondents being influenced by brand recognition or preconceived notions. This method also ensures that the focus is on evaluating the ad itself rather than the brand.

With Advertising Tracking Research, Respondents Are Shown