In terms of message evaluations, copytesting is most likely to be used:
A) in conjunction with ad tracking research
B) in the final stages of ad development or with the finished ad
C) with theater and portfolio tests
D) with online metrics

Question

Quizplus · Accepted Answer

Copytesting is typically used in the final stages of ad development or with the finished ad to evaluate its effectiveness and determine if any changes need to be made before it is released. It is usually conducted before an ad is launched to ensure that it will resonate with the intended audience and achieve the desired impact. Ad tracking research, theater and portfolio tests, and online metrics are other methods used to evaluate advertising effectiveness, but they serve different purposes and are not typically done in conjunction with copytesting.

In Terms of Message Evaluations, Copytesting Is Most Likely to Be