Although ads can be tested prior to production, most advertising agencies perform little pretesting because pretests:
A) tend to be unreliable
B) are too expensive
C) are not requested very often by clients
D) have to be matched with posttests to be effective

Question

Quizplus · Accepted Answer

Pretests tend to be unreliable because they may not accurately predict how the ad will perform in the real market environment.

Although Ads Can Be Tested Prior to Production, Most Advertising