The proportion of ad impressions resulting from the user engaging with an advertisement either by clicking on it or running the mouse over it is:
A) length of engagement
B) click-through
C) dwell time
D) dwell rate
Correct Answer:
Verified
Q31: If a client wants to know why
Q44: Cognitive neuroscience cannot measure:
A)physiological reactions to an
Q54: Biometric measures evaluate:
A)data about a person's heartbeat,
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q59: Of the following methods of evaluating advertising,
Q97: Within _ companies such as Nielsen IAG
Q98: In using advertising tracking research, after the
Q99: In terms of message evaluations, copytesting is
Q100: Although ads can be tested prior to
Q106: Which uses a computer joystick to test
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents