Within ________ companies such as Nielsen IAG using ad tracking can provide clients with performance measures of an ad campaign or an individual ad in comparison to competitor's ads and previous campaigns or ads.
A) 2 to 3 days
B) 5 to 7 days
C) 2 to 3 weeks
D) one month
Correct Answer:
Verified
Q22: When copytesting television ads, researchers often use:
A)a
Q24: Advertising tracking research examines:
A)web chatter about ads
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q92: With advertising tracking research, after being shown
Q94: With advertising tracking research, respondents are shown:
A)
Q95: Which type of evaluation method can provide
Q98: In using advertising tracking research, after the
Q99: In terms of message evaluations, copytesting is
Q100: Although ads can be tested prior to
Q102: The proportion of ad impressions resulting from
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