With advertising tracking research, tests can be performed to measure the following, except:
A) effectiveness of media buys
B) general measure of the effect of media weight (media spending)
C) quality of the ad's message and execution
D) level of web chatter about the ad and brand

Question

Quizplus · Accepted Answer

Advertising tracking research typically focuses on measuring the effectiveness of media buys, the general impact of media weight, and the quality of the ad's message and execution. However, it typically does not measure the level of web chatter about the ad and brand, as this falls more under the realm of social media monitoring and analysis.

With Advertising Tracking Research, Tests Can Be Performed to Measure