When copytesting print ads, researchers often use which type of approach?
A) portfolio test
B) theater test
C) regulatory test
D) cognitive neuroscience

Question

Quizplus · Accepted Answer

Portfolio tests involve showing multiple print ads to participants and asking them to evaluate each one. This approach is commonly used in copytesting for print ads. Theater tests involve showing TV commercials to participants in a simulated movie theater environment. Regulatory tests assess whether an ad complies with legal and ethical guidelines. Cognitive neuroscience involves measuring brain activity to understand how consumers process and respond to ads, but this approach is less commonly used in copytesting for print ads.

When Copytesting Print Ads, Researchers Often Use Which Type of Approach