Recognition tests are impacted by all of the following except:
A) if the respondent found the ad interesting
B) if the respondent used the brand in the ad
C) if the respondent liked the ad
D) if the respondent had recently purchased a competing brand

Question

Quizplus · Accepted Answer

Recognition tests measure the respondent's ability to recall or recognize a specific ad or brand. Factors such as interest, likability, and brand usage can affect the results. However, recent purchase of a competing brand is not relevant to the individual's ability to recognize an advertisement, therefore it would not impact the recognition test results.

Recognition Tests Are Impacted by All of the Following Except