The primary difference between recognition scores and recall scores is that recognition scores:
A) do not decline over time
B) are more reliable than recall scores
C) tend to be lower than recall scores
D) tend to indicate brand loyalty better than recall scores

Question

Quizplus · Accepted Answer

Recognition scores, unlike recall scores, tend to be stable and do not decline over time. This is because recognition involves identifying information that has already been encountered, whereas recall involves retrieving information from memory without any stimulus or cues. Therefore, recognition scores are considered more reliable than recall scores in assessing memory performance. However, it is not accurate to say that recognition scores are always lower or indicative of brand loyalty.

The Primary Difference Between Recognition Scores and Recall Scores Is